NovaAviators · Our work

The digital stack behind a working charter operator.

AeroPaarth arranges private jet and helicopter charters and air ambulances across India. An enquiry there is often an emergency, and the customer decides in minutes. Every part of their technology and digital work runs through us.

CLIENT AEROPAARTHRUNNING SINCE 2025SCOPE WEB, CRM, MARKETING

What we built and run

An enquiry used to live in three places. Now it lives in one.

Before this, the same customer could arrive on WhatsApp, on a phone call and through the website, and nobody could see the full conversation. The work below closed that gap.

01 · WEB

The website and its forms

The public site and the enquiry forms behind it, including the air ambulance and international forms where a dropped field costs a booking.

02 · CRM

Every channel into one CRM

Leads from the website, WhatsApp and Meta ads land in a single system, so the team sees one customer instead of three.

03 · CALLS

Call recording and chat sync

Call recordings and WhatsApp conversations sit on the customer record, so whoever picks up the follow-up already knows what was promised.

04 · WHATSAPP

WhatsApp API and a bot

Bulk messaging through the official API, and a bot that answers the questions that used to interrupt the operations desk.

05 · HR

HRMS for the team

Staff records, attendance and the paperwork that otherwise lives in a folder on somebody's desktop.

06 · DEMAND

Marketing, end to end

Search, social and paid campaigns, run to enquiries rather than impressions.

The change, in practical terms

What a single enquiry used to go through, and what it goes through now.

Nothing here is a clever feature. It is the difference between a customer being answered and a customer being missed, which in charter is the whole business.

BEFORE
  • The same customer could arrive by WhatsApp, by phone and through the website, and nobody could see it was one person.
  • A night enquiry waited until someone opened a laptop in the morning.
  • What was promised on a call lived in the memory of whoever took it.
  • Bulk updates to past customers meant forwarding messages by hand, a few at a time.
  • Staff records, attendance and leave sat in files on individual desktops.
  • Marketing spend and actual enquiries were two separate conversations.
NOW
  • Website, WhatsApp and Meta ad leads all land in one CRM, against one customer record.
  • A WhatsApp bot answers the routine questions immediately, at any hour, without waking the operations desk.
  • Call recordings and the WhatsApp thread sit on the customer record, so the next person already knows what was said.
  • Campaigns go out through the official WhatsApp API instead of by hand.
  • An HRMS holds the team's records, attendance and paperwork in one place.
  • Marketing is reported against enquiries, so the spend conversation has a number in it.

We are not naming the CRM product at the client's request. The integration work, the automation and the reporting on top of it are ours.

The marketing side

Char Dham by helicopter, run as four lead campaigns.

Helicopter pilgrimage is a season business: the demand arrives in a narrow window and disappears. These are the Meta lead-form results from four campaigns we ran across that season, taken from Ads Manager.

991enquiries from the September campaign, which is still running
515from the March campaign
219from the May campaign and the Yatra reels campaign together

One operator, one category, one season. We publish these because they are ours to publish, not because they predict what another account will do. How we run aviation campaigns.

Why it matters to the platform

This is where the product requirements come from.

An aircraft being modelled in 3D on a NovaAviators workstation

Running this stack every day is how we learned what an operator actually needs: that a quote is lost in the time it takes to work out a ferry leg, that a GST rate depends on whether the trip is a private charter or a pilgrimage package, and that compliance dates are the quietest way to lose an aircraft.

Those lessons are built into the platform we are designing now. See the plan.

AeroPaarth S2B Destinations Peppy Holidays

Start here

If your enquiries are spread across four places, we have solved that before.

Monday to Saturday, 9:30am to 6:30pm IST. Every enquiry gets a human reply within 48 hours.